Why architects and designers should embrace video marketing

In a career spanning two decades, Tonia Zemek has worked as a TV producer with every national network. Here, Tonia shares her top reasons why architects and designers should embrace video marketing.

Whilst it might seem daunting to start filming video, it’s essential if you want to get noticed by the algorithms that prioritise your audience’s social media feeds. So, with this in mind, it’s little wonder more and more businesses are incorporating video into their Instagram, Facebook and LinkedIn posts.  The verdict is in — moving vision moves people!

But I’m more of a ‘behind-the-scenes’ kind of person …

Truth is, you don’t need to be a presenter to ‘present’. In fact, some of the most popular vloggers and ‘grammers have no professional television experience whatsoever. Building on-camera rapport is pretty easy. You just need to relax. Pretend you’re speaking with a close friend or family member — someone who loves and respects you just the way you are.

I don’t have anything interesting to say …

Think again. It’s likely you have years and years of industry experience, maybe even decades. During that time, you’ve amassed a significant amount of intel — and that makes your opinions and insights incredibly valuable.

The trick is to extract a bite-size piece of information that could assist a potential client. Think back to a recent meeting when someone had a ‘lightbulb’ moment, courtesy of your input. This is the type of nugget you can leverage on camera (…keeping it generic and without revealing any confidential information, of course)

What if my colleagues think I’m too vain?

Don’t be put off by a bit of ribbing from within your network. Quite the contrary, be proud that your endeavours are getting noticed. Eliciting responses is proof positive your videos are attracting an audience.

Besides, as soon as your feed begins to fill with video, any detractors will likely tire of commenting. Remember, you’re posting videos to share helpful information and build relationships with prospects and clients. A few light-hearted comments from colleagues shouldn’t stop you from nurturing new leads.


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