This free webinar, presented by Lindy Johnson for the Australian Institute of Architects, covers how architects, designers and engineers can undertake successful business development, connect with more clients, and create a pipeline of work.
Lindy details how to use effective marketing and communications to achieve your business development goals. Topics include the dos and don’ts of marketing, and the mistakes architects make that hinder connection with ideal clients.
On completion of the webinar, you should be able to:
- Describe your brand, and position in the market and develop a business development strategy that aligns with this.
- Identify your ideal market sector/s and your ideal clients.
- Align your marketing and communications plan with your business development strategy to ensure an ongoing pipeline of work.
- Explain the importance of the role of referrers and how to activate them.
- Evaluate and select marketing activities that will best connect you with your prospective clients and strengthen your relationship with your referrers and existing clients.
To access the free webinar recording please go to the Australian Institute of Architects website link below:
Creating a Pipeline of Work: How to Win More Work 2024